Full-Text Search:
Home|Journal Papers|About CNKI|User Service|FAQ|Contact Us|中文
《Foreign Economics & Management》 2016-09
Add to Favorite Get Latest Update

A Literature Review of Implicit Theories and Consumer Decision-making

Li Aimei;Liu Nan;Sun Hailong;Xiong Guanxing;School of Management,Jinan University;  
Implicit theories refer to the views on the variability of basic characteristics of human beings(such as intelligence,moral characters and personalities) and surrounding things,and can be divided into entity and incremental theories. This paper aims at the discussion of the application of implicit theories to the field of consumer behavior research. The views on the variability of basic characteristics of human beings and surrounding things can affect the motivations for consumption andthereby consumption decision-making. Entity theorists are likely to seek products in line with their performance goals and effortless success,and focus more on outcomes. But consumers who subscribe to incremental theory are likely to seek products in line with their development learning goals and which should be used by efforts,and focus more on process. In addition,brands and firms also can cast the propensity for entity theory or incremental theory and consumption accordingly evaluate firms.It also discusses the possibility of the measurement and start-up of implicit theories and their application to consumption field.
【Fund】: 国家自然科学基金项目(71271101 71571087)
【CateGory Index】: F713.55;F270
Download(CAJ format) Download(PDF format)
CAJViewer7.0 supports all the CNKI file formats; AdobeReader only supports the PDF format.
©2006 Tsinghua Tongfang Knowledge Network Technology Co., Ltd.(Beijing)(TTKN) All rights reserved